From Audiovisual Identity Database

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Descriptions by
GroupSpace and TheLogoFan2004

Captures by


SIC was launched in 1992 by magazine publisher Impresa, 9 other companies and Brazilian television channel Rede Globo as Portugal's first private channel.

1st Logo (1992-1997)

Logo: We see many clips of Rede Globo footage during that year and the years before, after that we see the SIC logo (a 3D S, I and C, with a trail connnected with the S to C) with a transparent trail, and the ball fades out.


  • A short version exists, only with the near end logo.
  • The break bumper variant has the trail being always opaque, and only the plot is the 2 sides of the trail.
  • During 1996, when the I comes to it's place, it will reverse and forward like a disc from DJs to the tune of Walk this Way by Aerosmith.
  • Here are the Rede Globo Clips ranging from the start to the end:
    • Rede Globo "Camera Ident"
    • Rede Globo "Rainbow Trails"
    • Rede Globo "Epson Sphere"
    • Rede Globo "Buildings"
    • Rede Globo "Tetrahedron Plate"
    • Rede Globo "City"
    • Rede Globo "Icosahedrons"
    • Rede Globo "Sphere Tower"
    • Rede Globo "Rainbow Plates"
    • Rede Globo's 25 years ident
    • Rede Globo "Rainbow Ball Crowd"
    • Plates forming both the "S" and "IC"
    • The break bumper of the sphere tower ident.
    • Rede Globo "Rainbow Gates"
    • Rede Globo's 20 years ident
    • Rede Globo "Rainbow Slide Trail"
    • Rede Globo "Many things, one Globo"
    • Rede Globo "Geometry"

Christmas Variants

  • Christmas 1994: We see a black background with ringing bells before panning to the logo.
  • Christmas 1995: We see a red background with a waterdrop. The logo is on the bottom-right corner.

Technique: The footage and the logo forming.

Music/Sounds: The campaign's theme.

Music/Sounds Variants:

  • It could also use the 1992's Rede Globo ident, only for the short variant. Sometimes, different music can be heard.
  • An ascending chime for the break bumper variant.
  • A commercial-like beat song with ringing bells for the christmas variant.

Availability: Extinct.

2nd Logo (1997-2001)

Logo: We see a blue curtain against a yellow background, and we see a flash, forming the S-C trail and the I trail, to reveal it's an updated SIC logo.


  • An alternate variant shows curtains flowing left & right until it reveals the SIC logo.
  • A break bumper exists, only showing a translucent S moving to the top-right corner of the screen.
  • A special version exists only being the last part extended.

Technique: The curtains and the trail.

Music/Sounds: An orchestratic fanfare.

Availability: Extinct.

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