Genre Arts

From Audiovisual Identity Database

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Descriptions by
BigRene2 and Michael Bass

Editions by


This is the vanity card of Carlton Cuse. It was first known as "Boam/Cuse Productions" with Jeffrey Boam, before Boam dropped out and it was changed to "Carlton Cuse Productions". It later became "American Genre" in 2012, before reverting back to its previous name in 2013 to avoid possible confusion with the American Genre Film Archive. This name was subsequently shortened to "Cuse Productions" in 2016. The following year, the company was renamed again, this time to Genre Arts.

Boam/Cuse Productions

(July 3, 1992-May 20, 1994)

Logo: We see two children wearing cowboy outfits standing together in front of a house in a western town. The little boy on the left wearing black with red badges is putting his arm around the little girl on the right wearing red and white (who seemed to look nervous). Both of them are looking at the camera. We see "BOAM/CUSE" in a large blue Impact font and smaller blue text "PRODUCTIONS". In addition to these words, the line "in association with" fades in at the bottom.

Technique: It's all live-action.

Music/Sounds: A dreamy 7-note tune, which goes into the Warner Bros. Television logo of the time.

Availability: Seen on The Adventures of Brisco County Jr.

Carlton Cuse Productions (first era)

1st Logo (March 29, 1996-May 2, 1997)

Logo: On a purple background, we see the yellow 3D-looking word "CUSE" in a bold Serif font, facing the bottom right side, sandwiched between 2 white lines. Above "CUSE", the word "CARLTON" is seen in a squeezed Bank Gothic font, spaced to fit the width of the line. Below everything else, is the word "PRODUCTIONS" in the same font as "CARLTON".

Technique: None.

Music/Sounds: The end-title theme of Nash Bridges, and the original CBS airings use generic music.

Availability: Seen on the DVD releases first 2 seasons of Nash Bridges.

2nd Logo (September 19, 1997-May 4, 2001)

Logo: On a gold background, we see a purple film strip with the words in Boost SSi Regular font:


The text shines and reflects on the bottom left corner of the screen.

Technique: The logo fading in and out, the zooming in on the filmstrip, and the shining of the logo.

Music/Sounds: The end theme of the show or generic music (with a voiceover) on CBS on original airings.

Availability: Seen on the CBS and VEI DVD releases of seasons 3-6 of Nash Bridges and the VEI DVD release of Martial Law.

American Genre

(March 18-May 20, 2013)

Logo: On a black background, we see a hill, with a black and white potrait of a man holding a flag. Behind the man are the words "AMERICAN" and "GENRE" on the left and right sides of the man.

Technique: None.

Music/Sounds: The end theme of the show.

Availability: Seen on season 1 of Bates Motel.

Carlton Cuse Productions (second era)

(March 3, 2014-May 16, 2016)

Logo: On a painted dark sky, we see a man in dark jacket and has a hat on. In his hand, he has a flashlight which is on and it's pointed to a couple of trees with the words "CARLTON CUSE PRODUCTIONS" on it.

Technique: None.

Music/Sounds: The end theme of the show.

Availability: Seen on seasons 1-2 of Strain, seasons 2-4 of Bates Motel, The Returned, and season 1 of Colony.

Cuse Productions

(March 7, 2016-September 17, 2017)

Logo: On a dark blue background, we see a close up of the segmented lines. The linear parts draw "C" in light blue with white streaks, followed by "U", then we see a close up of the words "S" and "E", and we see the words "CUSE" in full view, then the words "PRODUCTIONS" sliding up.

Technique: The drawing.

Music/Sounds: None, or the end theme of the show.

Availability: Seen on season 5 of Bates Motel, seasons 3-4 of The Strain, and season 2 of Colony.

Genre Arts

(May 2, 2018- )

Logo: On a white or black background, we see the black lines, and we see the words "GEN E" and "A TS". A "R"-shaped filmstrip is standing behind the words, and stopped in the middle.

Technique: The "R"-shaped filmstrip moving.

Music/Sounds: None.

Availability: Seen on seasons 3 of Colony, Jack Ryan, and Locke & Key.

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