LG Electronics

From Audiovisual Identity Database

Revision as of 14:39, 24 November 2022 by Doctorine Dark (talk | contribs)


For LG's mobile phone boot screens, see here.


(1992, Poland)

Logo: Superimposed into the bottom of the screen, the GoldStar logomark appears in shining golden, with the letters then appearing one-by-one. Below the logo "KUCHNIE MIKROFALOWE" fades in black.

FX/SFX: CGI animation chroma-keyed into the commercial.

Music/Sounds: The closing audio of the commercial.

Availability: Extinct. Was seen on a Polish TV ad.

GoldStar LG Electronics


Logo: We see the GoldStar and LG Electronics logos over a white/red rectangle at the top-left corner, the GoldStar logo being on the upper half and the LG Electronics wordmark at the lower half.

FX/SFX: The logo superimposed on the commercial.

Music/Sounds: The closing audio of the commercial.

Availability: Extinct; was spotted in a commercial for the Symphony computer line in Hong Kong.

LG Electronics

(1995, South Korea)

Logo: On a black starry background, we see a red circle. A white line then forms, followed with sparks from the top to the bottom in the circle, and then the line turns direction to the right a little to form an "L". Then another line forms across the red circle and stops in a quarter away from crossing the entire circle to turn left a little, forming a "G". A little dot in the left top corner inside the G forms. The product is a face lookalike. The completed logo then zooms in to the screen, in which the "L" covers the entire screen with white until zooming back out with the red circle, now in a middle top position. After the face is zoomed back inside the red circle, a white blurry circle then appears behind the logo and zooms in, covering the entire background expect for the logo. Then the grey text "엘지" slides down from the logo, eventually rotating forward and stopping at a point to reveal "LG" (in Helvetica Black).

Variant: An extended variant exists.

FX/SFX: The starfield, the logo drawing in, the zooming, the background turning white, and the text sliding in. Simple 2D animation.

Music/Sounds: A synthesized tune, later accompanied by an announcer.

Availability: Extinct. Was likely seen on a promotional video by the company in South Korea.

2nd Logo (2002-2004)

Nickname: "Digitally Yours"

Logo: We see the LG logo on the top, shining from left to right, along with the text "Digitally yours" below the logo, on a white background.

FX/SFX: The logo shining.

Music/Sounds: The closing audio of the commercial.

Availability: Extinct.

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