Dick Clark Productions

From Audiovisual Identity Database
Descriptions by
Jason Jones, Edc4 and File Preserver

Captures by
AsdfTheRevival, The Museum of Broadcast Communications, Eric S., snelfu, EnormousRat, TheEriccorpinc, Edc4, Unidassler and ENunn

Editions by
AsdfTheRevival, Bob Fish, Unidassler and PM pinter‎‎

Video captures courtesy of
Phasicblu, TLogos, Eric S., Senritsu Aiko, Edc4 and Unidassler


Dick Clark Productions was an entertainment production company established in 1957 by entertainer Dick Clark, producing television shows, television specials, and television movies. In 2007, it was sold to Daniel Snyder, owner of American football team Washington Redskins and former chairman of amusement park company Six Flags Entertainment Corporation, for $175 million. Around September 2016, Chinese family-owned conglomerate Dalian Wanda Group (which owns a controlling interest in AMC Theatres and fully owns Legendary Entertainment) was in talks of acquiring the company for $1 billion. The transaction was confirmed on November 4th, however the Wanda Group called off the deal in March 2017. In February 1, 2018, the company merged with Media Rights Capital and Billboard-Hollywood Media Reporter Group to form Valence Media. In September 2021, MRC officially discontinued the Dick Clark brand, with its productions now falling under their Live & Alternative banner. However, less than a year later in August 2022, Todd Boehly, through his holding company Eldridge, re-acquired the division and several other properties from MRC, and restored the Dick Clark Productions branding.

1st Logo (1964-1980)

Logo: This logo features a line drawing downward. Then a circle is placed along the left of the line, forming the letter "d". Then, a "c" is drawn inside the "d" counter-clockwise. The stacked words "a dick clark TV PRODUCTION" appear vertically along the "d".


  • From 1964-1969, this logo was only a still superimposed image, scrolling along with the production credits.
  • Sometimes, the text would simply read "A DICK CLARK PRODUCTION".
  • The variants before 1969 had different interpretations of the text on the logo, ranging from "Dick Clark Television Productions, Inc." to "dick clark productions".
  • The currently found variants after 1969 usually have different colors for the text. Such examples include the text rendered in an orange-esque color to a wine-like purple. The text would read "a dick clark TELEVISION PRODUCTION".

Technique: 2D animation.

Music/Sounds: The closing theme of the show.

Music/Sounds Variant: From 1964 to 1968, Charlie O'Donnell announced American Bandstand and said, "American Bandstand is a Dick Clark Production".

Availability: Extinct. It appeared on American Bandstand and Happening. It may have appeared on Soul Unlimited.

2nd Logo (December 31, 1972-1980)

Logo: A giant blue "dc" is seen on a black background. "a teleshow" and "dick clark" fly into their respective positions.

Technique: Simple cel/camera animation.

Music/Sounds: A descending glockenspiel scale.

Availability: Extinct. Was seen on shows produced by the Dick Clark Teleshows subsidiary. "Dick Clark's New Year's Rocking Eve", "American Music Awards", and "Rock n' Roll Years" were the programs to have this logo.

Legacy: The first appearance of the "dc" logo.

3rd Logo (1980-1983)

Logo: On a black background, we see a golden bar zooming in, and starting to spin clockwise. The bar forms a circular image which splits in two and turns into an "o" and "c". All three images stick together to form the "dc" logo. The text "A Dick Clark Production" appears below.

Technique: Scanimate animation.

Music/Sounds: A descending chime scale.

Availability: Extremely rare. It appeared on American Bandstand. This was also spotted in the 1982 ABC Saturday Morning Pac Preview Party special.

4th Logo (1983-1989)

Logo: We see an outlined bar rising from the center of the screen. A circle emerges to the left to form the "d" and revolves around to the right to form a "c", forming the "dc" logo. It then shines to gold. As this happens, "dick clark productions" or "a dick clark motion picture" appears below.

Variant: On TV movies, the logo is filmed.

Technique: Early CGI animation.

Music/Sounds: Mystical synthesizer music that ends with what sounds like a low bass sound. Sometimes, the end theme plays over the logo.

Music/Sounds Variant: There's another music theme that begins with a high pitched synth chord that holds out for 2 seconds, and then is abruptly interrupted by a lower synthesizer drone, as it descends and then crescendos throughout the rest of the logo.

Availability: Extremely rare. It was seen on TV's Bloopers & Practical Jokes, American Bandstand, and Puttin' on the Hits.

5th Logo (1989-April 7, 2019)

Logo: On a black background, a gold line shoots up the screen, curving around an object that is revealed to be the "dc" logo, which seems to be thicker than before. A purple light appears in the background, as the camera rotates around so the "dc" is seen from the right. A light forms "dick clark productions", and the "dc" logo later shines.


  • A shorter version exists, starting with the light forming the company's text.
  • In July 2000, the company's website "www.dickclark.com" appeared on some network shows.
  • In 2007, the logo was graphically enhanced to feature a background with various red and blue lights, a brighter "dc", and a brighter company name. This is normally seen with the short version, but a long version of it exists on Dick Clark Interviews.
  • On American Dreams, the logo is next to the Once a Frog logo.

Technique: Polished CGI animation. The 2007 variant was animated by Design on the Fly.

Music/Sounds: The second music theme from the last logo, complete with whooshes and lasers.

Music/Sounds Variants:

  • The shorter version only uses the "crescending" synthesizer note.
  • The 2007 long version features more powerful-sounding whooshes.
  • On The Challengers, Don Morrow says "In association with Dick Clark Productions" over the logo.
  • On the short-lived FOX game show The Chamber, a generic rock tune plays.
  • On American Dreams, the aforementioned logo's theme is heard.
  • Original airings used a generic theme and a voiceover.

Availability: Common, given its lifespan of 30 years. Can still be found on various TV specials, including New Year's Rockin' Eve, The American Music Awards, and Bloopers. Also appears on The Weird Al Show and 19 Entertainment's So You Think You Can Dance.

Legacy: This logo is a huge favorite for fans of Dick Clark's later works.

6th Logo (June 25-September 10, 2015)

Logo: Same as the Keshet fifth logo.

Technique: Same as the Keshet fifth logo.

Music/Sounds: Same as the Keshet fifth logo.

Availability: Rare. Only seen on the short-lived American adaptation of Boom! on Fox.

7th Logo (April 7, 2019-September 12, 2021)

Logo: On a black background accompanied by a light, we see a close up of the letters "dcp" in a more straightforward font rotating downwards from the left. As the logo fades in and fades out again, the "dcp" pans from the bottom right, now accompanied by the text "dick clark productions", to zoom into the center of the logo, while at same the the light and its lens flare move to the top left and bottom right respectfully. The finished logo zooms out slowly.


  • Sometimes, the byline "a division of MRC" is below.
  • A shorter version exists, which cuts the close-up.

Technique: CGI animation.

Music/Sounds: A new synthesized choir-like theme, with whooshes heard throughout. Original airings used a generic theme and a voiceover.

Availability: No longer current. First appeared on the 54th Annual Academy of Country Music Awards, and was seen on the company's other shows and TV specials.

Legacy: This logo marked Dick Clark Productions' first overall logo change in 42 years, and is considered vastly inferior to the 5th logo.

8th Logo (November 20, 2022-)

Logo: On a black background, we see a connected "dcp" out of position from each other. The company name appears underneath.

Variant: An animated variant exists where the golden light forms the DCP logo. Also, the black background has a spotlight on it.

Technique: None, except for 2D animation in the animated version.

Music/Sounds: None.

Availability: First appeared on the 50th Annual American Music Awards, and later appeared on the 2023 edition of Dick Clark's New Year's Rockin' Eve with Ryan Seacrest.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.