DIC Entertainment: Difference between revisions

From Audiovisual Identity Database

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* A Spanish VHS release of ''Street Sharks'' had a completely different, xylophone-based tune, heavily reminiscent of the Sesame Street theme. <ref>https://www.youtube.com/watch?v=uXAlmDaaZGU&gl=US&hl=en</ref>
* A Spanish VHS release of ''Street Sharks'' had a completely different, xylophone-based tune, heavily reminiscent of the Sesame Street theme. <ref>https://www.youtube.com/watch?v=uXAlmDaaZGU&gl=US&hl=en</ref>
* A French VHS release of ''Sylvanian Families'' has an audio error, where the child says "DiC" twice, with the other one sounding slightly softer. The 1987 Coca-Cola Telecommunications jingle can also be heard towards the end.<ref>https://www.youtube.com/watch?v=rNQLjUwO90Q&list=PLKuBDREE-wyhRRsifFoCnG8MqsUv1fw7R</ref>
* A French VHS release of ''Sylvanian Families'' has an audio error, where the child says "DiC" twice, with the other one sounding slightly softer. The 1987 Coca-Cola Telecommunications jingle can also be heard towards the end.<ref>https://www.youtube.com/watch?v=rNQLjUwO90Q&list=PLKuBDREE-wyhRRsifFoCnG8MqsUv1fw7R</ref>
* On at least POP UK airings of Captain N and the New Super Mario World, the "DiC" voice over is muted, likely due to innuendo.
* On at least POP UK airings of ''Captain N and the New Super Mario World'', the "DiC" voice over is muted, likely due to innuendo.
'''Availability:''' Common. Most airings and releases of DIC shows today have the Cookie Jar Entertainment logo plastering it, but some TV airings, online prints, and older DVD and VHS releases of DIC shows keep this logo intact.
'''Availability:''' Common. Most airings and releases of DIC shows today have the Cookie Jar Entertainment logo plastering it, but some TV airings, online prints, and older DVD and VHS releases of DIC shows keep this logo intact.

Revision as of 22:57, 18 March 2023

Descriptions by
Jason Jones, James Fabiano, Jess Williams, Kris Starring, and Nicholas Aczel

Captures by
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Editions by
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Video captures courtesy of
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DIC Entertainment Corporation (formerly "DIC Audiovisual", "DIC Enterprises, Inc.", "DIC Animation City, Inc.", "DIC Productions, L.P.", "DIC Entertainment, L.P." and during its last few years "The Incredible World of DiC", stylised as "DiC" and pronounced as "deek", as in "decaffeinated") was founded by Jean Chalopin as "OGAP" (Office de Gestion et d'Action Publicitaire), an advertising company. In 1971, with an investment from the tabloid newspaper La Nouvelle République du Centre-Ouest, it was incorporated as "Diffusion Information Commercial". It developed into a full production company during the following decade, soon being renamed "Diffusion Information Communication", and becoming specialized in animation. In 1982, the US arm was founded and Chalopin, Andy Heyward, and Bruno Bianchi were in charge of the company.

Heyward bought DIC in 1987 when Chalopin and Bianchi left, moving all operations to America. Chalopin turned what was left of the French arm into a new animation company, Créativité & Développement. DIC was turned into a limited partnership with Capital Cities/ABC (now "ABC, Inc.") in 1993 and The Walt Disney Company in 1996, until Andy Heyward reacquired the company from Disney in 2000 with an investment by Bain Capital.

On July 23, 2008, DIC closed its doors and was acquired by the Canadian Cookie Jar Entertainment and became a wholly-owned subsidiary. Months later, Cookie Jar decided to take over and the studio was folded into Cookie Jar (later "DHX Media", now "WildBrain"). Currently, most of the DIC library is owned by WildBrain after its acquisition of Cookie Jar Entertainment, with the following exceptions: The Real Ghostbusters, Dinosaucers, Stunt Dawgs, The Karate Kid, and Hulk Hogan's Rock 'n' Wrestling (owned by Sony Pictures Television), Captain Planet and the Planeteers (the first three seasons were produced by DIC and the remainder of the series was produced by Hanna-Barbera; the series is owned by Warner Bros. Entertainment via Turner Entertainment Co.), Alvin and the Chipmunks (owned by Bagdasarian Productions), ALF: The Animated Series and ALF Tales (owned by Alien Productions; the holding company for the ALF franchise with distribution rights handled by Shout! Factory), the 1989 adaptation of G.I. Joe: A Real American Hero (owned by Hasbro via Entertainment One), Kissyfur (owned by NBCUniversal Syndication Studios), Hello Kitty's Furry Tale Theater and Bill and Ted's Excellent Adventures (owned by MGM Television), Where's Wally? (known as Where's Waldo? in the US; owned by Mattel Creations via HiT Entertainment), Sailor Moon (owned by Toei Animation; current license lies with Viz Media), and Camp Candy (the first two seasons were produced by DIC and the third season was produced by Saban Entertainment), Meet the Deedles, Genius, and the 1999 live-action Inspector Gadget film and its sequel (both owned by The Walt Disney Company).

DIC Entertainment

1st Logo (1980 (in-credit version)-December 4, 1982, September 12, 1983-July 18, 1987)

Videotaped variant
Videotaped variant w/ slower animation
Filmed variant + alternate theme
Filmed variant
Videotaped variant + alternate theme
Videotaped variant + low-pitched alternate theme
Videotaped variant w/ ending theme played over
a PSA to Kideo TV

Logo: The background is a vortex of blue concentric boxes in which purple colors streak down as a stylized "DiC" (with a strong resemblance to the next logo) comes up, seemingly sideways, then turns forward as it comes closer. When it is all the way up, the logo sparkles red as a white outline wipes in.

Trivia: It was thought for many years that this was the second DiC logo, while the logo described below was the first, as it wasn’t widely known that this logo had appeared on early episodes of Inspector Gadget.


  • There are filmed and videotaped variants.
    • The filmed variant has a brighter blue vortex (sometimes it might be brighter) and the "DiC" is more of yellow-orange (amber) color. This variant was used in Jayce and the Wheeled Warriors, M.A.S.K. and Dennis the Menace.
    • The videotaped variant has a dark purplish-blue vortex and "DiC" is in green. The filmed version of the green variant also exists in French dubs of their shows of the time. The green variant was shown on Inspector Gadget, The Get-Along Gang, Kidd Video, Pole Position, Rainbow Brite, Heathcliff and the Catillac Cats, Care Bears, Hulk Hogan's Rock 'n' Wrestling, Kissyfur, Popples, The Real Ghostbusters, The Adventures of Teddy Ruxpin, Lady Lovely Locks, and Beverly Hills Teens.
  • On some episodes of Pole Position, a still shot of the beginning of the logo zoomed in, and then the regular animation played.
  • Early episodes of The Real Ghostbusters had the byline "Produced In Association With".
  • An in-credit version exists, consisting of the print version of the logo in white and superimposed in the credits. This is how the logo originally started out; the animated variant debuted in 1982.
  • Cro et Bronto had this version above the title card and looks more drawn and 3D.
  • A 1987 PSA produced for the Kideo TV block had a superimposed version with the logo looking like the in-credit version.
  • On the pilot episode of Kidd Video, the logo is seen in a box in the center top-left part of the screen, and the Saban logo in the center bottom-right. The corner of the DIC logo overlaps the Saban logo, and this is up against a black background with a white streak in the middle. Vice-versa on later episodes, but against an orange background, again with a white streak in the middle (with the logos switching places).
    • On a filmed copy of said series, the logos swapped places.
  • One variant has the vortex fade to a greenish color after the logo zooms in, probably because of quality issues with some prints of the logo. It was often seen on early episodes of Inspector Gadget. It was also spotted on Maier Group/FHE/Kideo Video releases of said show.
  • On at least one reissue print of Ulysses 31, the logo animation is slightly slower. Wherever this is a variation or an error with the logo is currently unknown.
  • One of the later filmed variants features a bigger version of the DIC logo, along with a much darker vortex.
  • On the restored demo reel of the pilot episode used to pitch The Real Ghostbusters, the letters are in black and white on a dark background and the logo is silent. The restored pilot can be found online and on the Ghostbusters 1 & 2 35th Anniversary UHD Blu-Ray Steelbook.
  • Another variant is identical to the above variant, except "DIC" is yellow. This was claimed to have appeared on a print of Care Bears.
  • One variant has the logo in red on a yellow background, with "Produced by" above and "in association with The National Center for Missing and Exploited Children" below. A copyright notice appears below all that.

Technique: Scanimate.

Music/Sounds: A distorted, ascending 8-note synthesized theme, composed by Saban Brands founder Haim Saban, introduced in September 1984.

Music/Sounds Variants:

  • Originally, the logo had no music when it was first used, as seen on early first-season episodes of Inspector Gadget (1983), and its pilot in 1982. This is also preserved on some VHS tapes of the show.
  • On the original theatrical and VHS release of Here Come the Littles, a new variant of this logo's music was introduced at the beginning of the film (using the later variant of the filmed version), utilizing a very different 5-note keyboard tune. It may or may not have been heard on other theatrical DIC movies of the time. This music was also used on a few shows like the 2nd season of Inspector Gadget (1985-86), though also appearing on some later prints of episodes from the first season. On this show, it was used with the videotaped variant (sometimes sped-up).
  • Sometimes, the ending of the show's theme would play over the logo instead of having its own music.
  • On some episodes of the Hungarian-dubbed airings of Inspector Gadget, the color-changing variant had the music from the Cookie Jar logo! Even odder, it's followed by the 1996 Saban International and Fox Kids logos. The former is most likely due to a plastering error.
  • The superimposed variant had an announcer (John Harlan) saying "Kideo TV is a production of DIC Enterprises...", and then the voiceover continues on through the LBS Communications logo, which is also superimposed. Harlan pronounces the name as "D-I-C".
  • On a 2009 DVD print of the Russian dub of The Real Ghostbusters, the "Produced in Association With" variant had the music for the first "Kid in Bed" variant (making this a reverse plaster). This variant was only seen on one episode on the DVD, "Mr. Sandman, Dream Me a Dream".
  • On a Spanish DVD print of Jayce and the Wheeled Warriors episode "Ghostship", the logo has music from the Cookie Jar Entertainment logo due to a reverse plaster, similar to the Inspector Gadget Hungarian airings.

Availability: Rare, mainly due to plastering with other DIC logos or Cookie Jar logos.

  • It first appeared as an in-credit logo on Cro et Bronto. Speaking of which, the in-credit variant is extinct and was also seen on original Japanese airings of Ulysses 31. However, shows from this period either had this logo replaced or are lost outside of original TV airings.
  • The animated version first appeared on the pilot of Inspector Gadget in late 1982, and also appeared on multiple first-season episodes of the show in September 1983, though the logo wouldn’t begin its official run until September 1984 on multiple shows.
  • Most of the shows that had this logo (Inspector Gadget, Zoobilee Zoo, Dennis the Menace, and Heathcliff and the Catillac Cats to name a few) are not currently airing on American, Canadian, Australian, or European TV, so it’s pretty much gone on TV, outside of VHS tapes and DVDs. However, it is intact on a decent amount of VHS tapes (and some DVDs). If the shows are rerun, the Cookie Jar logo will appear instead; when they were rerun on a channel like pre-2015 Boomerang, the logo might have been intact. Some NCircle DVDs of Heathcliff retain this logo. Also seen when Boomerang and Atlanta's WATC 18 reran Dennis The Menace.
  • The variant with the closing theme appeared on some shows, such as The Real Ghostbusters (1st season and syndicated episodes), Kissyfur, The Get Along Gang, and the Liberty and the Littles movie, among others. (The Liberty and the Littles variant can also be found in the "Visual History of the DIC Logo" special feature on S'More Entertainment's The Littles: The Complete Unedited Series DVD set as the second logo in the montage (appearing after the Littles custom variant of the next logo and preceding the 1990 variant of the 3rd logo). This variant is also intact on uploads of The Adventures of Teddy Ruxpin to the official The Jim Henson Company YouTube channel.
  • It was also left intact on Kabillion On Demand's prints of The Real Ghostbusters (followed by the 2002 SPT logo) and is also retained on DVD releases.
  • The videotaped variant is rather rare and it hasn't been seen on TV in years, but it was left intact on reruns of certain shows. On Starz Encore Kids & Family, this, along with the 1984 LBS Communications logo, is retained on at least one episode of Heathcliff and the Catillac Cats.
  • Saban/Fox Kids Worldwide prints tend to keep this logo (such as British DVDs and VHS's from Maximum Entertainment) from this time period retain this logo, followed on normally with the 1996 Saban International logo (or sometimes, the 1999 Fox Kids logo as well).
    • However, some shows, such as Heathcliff, only end with the 1996 Saban International logo.
  • This logo was only used on television productions, so it's absent in the 1985 film Rainbow Brite and the Star Stealer, as well as the 1986 film Heathcliff: The Movie.
  • This logo last appeared on the second season of Popples.

Legacy: This is a favorite of many for its themes and design. Also, due to the design of the "C", some thought the logo looked like it said "Die".

2nd Logo (September 10, 1983-November 2, 1985)

Logo: A character appears across a background with a green "D.i.C.":

  • Inspector Gadget (October 3-December 9, 1983): Inspector Gadget passes over on a blue background while on his skates. Halfway through, his Gadget mallet involuntarily comes out and hits the space above the "I", dotting it. Gadget exits out of control.
  • The Littles (September 10, 1983-November 2, 1985): Dinky runs on an orange background (red in France and possibly Spain, likely due to film deterioration) and throws a green button onto the space above the "I", dotting the letter, and then clumsily exiting.

Trivia: As detailed above, it was thought for many years that this was the first DiC logo, as it was not widely known that this logo did not appear on all season one episodes of Inspector Gadget.

Technique: Traditional animation, done by TMS Entertainment.


  • Inspector Gadget: A 5-note trumpet outro, then a "twoing" sound as Gadget's mallet "dots" the "i", and 3 more trumpet notes. This is a shortened variation of a background music cue often used on the show to end scenes in an episode, composed by Shuki Levy.
  • The Littles: The last line of the closing theme song: "You can't stop the Littles 'cause the Littles don't stop!" or "Nous les Minipouss nous sommes là quand il faut!" in the French version or "¡Pero es siguro que no los veras!" in the Spanish version.

Music/Sounds Variants:

  • Inspector Gadget:
    • On some episodes of the Hungarian airings of the show, it had the music from the Cookie Jar logo. It was followed by the 1996 Saban International and Fox Kids logos. The former is most likely due to a reverse plastering error.
    • On at least one early use of the logo, the "twoing!" isn't heard as Gadget's mallet dots the "I".

Availability: Rare.

  • The Inspector Gadget version was seen on many first-season episodes of the series, starting with the episode "The Ruby" (Some early episodes up to "Don't Hold Your Breath" generally had the "Vortex", along with some later episodes). The 2nd season did not use this logo (reverting back to the Vortex logo), unlike The Littles, which used its variant throughout its entire run. This is possibly because the series took a break in 1984.
    • This version is hard to find, as most prints of the series replace this logo with newer DIC logos, usually the 3rd or 4th logos, or the Cookie Jar logo.
    • The logo was retained on the Australian DVD releases of the series, as well as on many European Fox Kids/Jetix DVDs (This is because the prints Fox Kids Europe used were from the original masters of the series).
    • This was last seen on American television through late '90s airings of Inspector Gadget on Nickelodeon and was also found on many early Family Home Entertainment releases (with the 1985 logo).
    • If the show is ever rerun, it has a slim chance of appearing, but will most likely be plastered by the Cookie Jar logo.
  • As for The Littles version, it is more common then the Inspector Gadget version, unlike most DIC logos. This variant has been retained on almost all DVD releases (Including the Sterling/NCircle DVD of The Littles Christmas Special and the 2 complete series boxsets) and re-airings of the series.
  • This logo was not saved when The Littles made the rounds as part of a syndicated package of DIC shows appearing on local stations syndicated by Tribune Entertainment between 2003 and the summer of 2008 (nicknamed the “DIC Kids Network” and later the "Cookie Jar Kids Network"); the end credit animation is slowed down except for the audio to run at the allotted time so they could plaster this logo with the 2001 logo.
    • The logo also was not saved on some modern non-English prints of the series, as the Cookie Jar logo plasters it, with the music intact.

3rd Logo (September 12, 1987-July 21, 2001, 2003-2005)

Later episodes of The Adventures of Teddy Ruxpin
1987 variant w/ Coca-Cola Telecommunications music
Normal 1987 variant
IAW 1987 variant (with and without fanfare)
Shortened 1987 variant
1987 variant w/ choir
Short 1990 variant
Normal 1990 logo
w/ full 1999 theme
Shortened 1999 theme
Madeline: Lost in Paris variant
"Globe in Space" variant

Logo: We see a boy sleeping in bed with a dog sleeping on top of him in a stereotypical boy's bedroom, with a window above the bed. The camera pans through the bedroom to a "spiked" star outside the window (the spikes are intended to represent shining). The spiked star morphs into a ball, and the silver, 3D word "DiC" (different from the previous logo) zooms-in and rotates 90º right angle below to face us. The ball is the dot on the "i" in “DiC”.


  • This logo was designed and animated by Homer & Associates. A former employee of this company, Peter Conn, did the animation for the silver star/ball and the word "DiC."
  • One of the toys on the shelf is a stuffed animal of Sonia, Heathcliff's girlfriend; another is an action figure of Hulk Hogan.
  • In the 1987 version, the kid in bed footage is actually not a still image; the dog can be seen blinking if one looks closely enough.


  • When the logo was first used in fall 1987, a trademark symbol ("TM") is used instead of the standard registered trademark symbol ("®").
  • On Ring Raiders, the 1987 variant fades in and out.
  • In September 1990, the logo got an update with a darker (and spiffier) starfield. The glow effect on the white ball is removed on this variant. The position of the sleeping boy and dog are also different (as if it were an alternate take).
  • A bumper seen on early DiC Video releases had a video freeze at the end with "PRESENTS" quickly appearing below letter by letter, in Helvetica (or Arial).
  • One 1990 variation omits the "Kid in Bed" and "DIC" sound byte, and the word "PRESENTS" in blue fades in below. There is also a sped-up version of this variant.
  • On Slimer! and the Real Ghostbusters, "In association with" is below the logo. Sometimes, it fades in midway or stays throughout the entire duration, and the phrase is completely capitalized.
  • On some shows from 1991-1994, the byline “COPRODUCED BY RETEITALIA, s.p.a. IN ASSOCIATION WITH TELECINCO” appeared below at the end. Another version has it rephrased to "IN ASSOCIATION WITH RETETITALIA s.p.a & TELECINCO".
  • On the VHS release of Double Dragon: The Legend Begins, the moment the Reteitalia/Telecinco byline swoops into place, the logo freeze-frames even before the star has turned into a dot. The animation continues, but the star still hasn't formed into a dot because the animation continued for a split second. This was due to a video editing error.
  • On the original NBC broadcasts of Captain N & The New Super Mario World, the logo was higher-pitched, and lacked the Reteitalia/Telecinco references.
  • On The Chipmunks Go to the Movies, the 1990 sped-up logo appears, but this logo had the end credits music and the byline:
Produced By DIC Enterprises Inc.
  • Alternatively, on some episodes of Alvin & the Chipmunks have different bylines, including:
Produced for Bagdasarian Productions
by DIC Animation City


Produced by DIC for
Bagdasarian Productions
  • On DiC's English-dubbed episodes of Sailor Moon (known as Bishoujo Senshi [Pretty Soldier] Sailor Moon in Japan), this copyright stamp appears after the logo (the 1st 1990 variant):
English Language Adaptation
Copyright [YEAR] DIC Productions, L.P.
  • For the second season, known as Sailor Moon R in Japan, the copyright stamp was changed, still following the 1st 1990 logo:
English Adaptation
Copyright [YEAR] DIC Productions, L.P.
  • On ALF: The Animated Series, the "Kid in Bed" animation is cut out, and it cuts straight to a warp speed version of the starfield sequence. The end theme plays over this.
  • One Inspector Gadget tape features the 1987 logo in warp speed, but the music is not speed up to compensate, thus resulting in several seconds of the DIC logo being freeze-framed.
  • An episode of Inspector Gadget on a UK tape of Inspector Gadget Saves Christmas had the 1987 logo, but when it faded to black, the Claster Television Incorporated logo could briefly be seen, meaning it was sourced from a DIC/Claster-partnered show (such as the 1989 G.I. Joe cartoon, the 1988 COPS cartoon etc.)
  • A rare filmed variant exists of the 1990 warp-speed version with the 1987 voiceover. This was seen on the 1990 TV movie Archie: To Riverdale and Back Again.[1]
  • On Old MacDonald's Sing-a-Long Farm, it features the standard 1990 variant, but it includes a copyright stamp that fades in below the DIC logo, right after the logo's sequence. There's also a shortened version of this variant on VHS releases of Rimba's Island - You Are Special (similar to the ALF: The Animated Series variant, where it cuts straight to the rotation of the DIC logo, voiding the "Kid in Bed" part), minus the sped-up star animation and the end theme playing over it.
  • On the 1990 Hi-Tops Video VHS release and later TV airings of Madeline (1988), the 1987 variant is a bit shorter, and part of the music is cut.
  • In 2003, this logo made a comeback. This time, instead of the regular DIC logo, it has the "The Incredible World Of DIC" globe from the 4th logo zoom up outside the window, with light rays shining behind it. When the globe stops, the light rays flash. The logo also has a different starfield that appears to be a cheap rotating 2D image. This variant is nicknamed “Globe in Space”.
  • On a 1989 demo reel titled Flying Logos by Peter Conn, the logo is on a completely black background.
  • On British prints of Sherlock Holmes in the 22nd Century, the logo is shown within the 1996 Scottish Television logo.

Technique: CGI animation mixed with chroma-key effects. Live-action footage for the kid in bed portion.

Music/Sounds: 4 different sets of music were used:

  • Early-Mid September 1987: A synth note and a whispering choir singing the company name. This variant earned the nickname "Chorus from Hell" for its unintentionally creepy nature and was only used in early fall 1987.
  • September 12, 1987-1990: A brief gust of wind, followed by an echoing series of 2 keyboard synth notes. Composed by Shuki Levy.
  • September 8, 1990-January 2, 1999: A held-out orchestral note, followed by a 6-note synth chime theme with a cymbal crash on the last note, and 2 harp glissandos. Composed by Tom Worrall.
  • January 12, 1999-July 21, 2001, 2003-2005: A dreamy cartoonish theme (sounds similar to the Video Collection/Strand Home Video music) with a female choir singing "Doo-doo-doo-doo-doo!". Composed by Mike Piccirillo. Sometimes, this theme might be extended or shortened.
  • A child says "DiC" (pronounced "Deek") near the end of the latter 3 versions, in most cases. The first voiceover was rather stoic, while the next two ones featured much perkier voiceovers.

Music/Sounds Variants: Throughout its 14-year run, this logo had many different audio variations:

  • 1987 (TM bug variant 1): Same as above, but the logo continues over the Coca-Cola Telecommunications jingle, as an attempt to plaster it on video releases.
  • 1987 (TM bug variant 2): Featured an extended wind gust, that lasts 2 seconds longer. With the extended wind gust on this variant, the 2 pairs of keyboard synth notes play 2 seconds after the star animation, making it out of sync, in contrast to the standard variant. Featured on VHS releases of Barbie and the Rockers. It's unknown if the original TV airing used this variant, and the special has not been released on DVD, except in Italy, and it's unknown which logo it uses.
  • The 1987 “PRESENTS” variant had a more powerful version of the keyboard notes.
  • There were many sped-up versions of each music variant.
  • On the 1999 video of Madeline: Lost in Paris (original Disney VHS release; the Shout! Factory release on DVD also keeps it intact, and even a YouTube print from WildBrain Spark does as well), an extended version of the 1999 jingle exists: the last five notes of the original jingle are replayed at a higher (and more playful) pitch and is extended (the original five notes are preceded by two additional notes), and then the "DIC" voiceover comes about a second after the music stops.
  • On The Adventures of Teddy Ruxpin, the music is superimposed over the ending theme.
  • Our Friend Martin had the original 1999 jingle, but the "DIC" voiceover has a weird echo effect.[2]
  • In exceptional cases, it used the closing theme of the show (e.g., later reruns of Rainbow Brite, Alvin and the Chipmunks). Sometimes, the "DIC" voice-over still plays after the logo appears, for example on The Adventures of Teddy Ruxpin.
  • Rarely, a warp speed variant exists where the 1990 logo plays as normal, except it uses the 1987 "DIC!" soundbite instead (and the music is in a slightly lower pitch).[3]
  • On Scandinavian and Latin America (only on some episodes) dubbed prints of Sabrina: The Animated Series, the logo had the music from the Cookie Jar Entertainment logo! Even odder, it's followed by the 1996 Buena Vista International logo! This is possibly because the prints used are Buena Vista versions, and the music is a result of a reverse plaster.
  • On Sonic Underground episodes aired on the French version of the KidsCo network, the logo is silent.
  • On a Brazilian VHS release of the cartoon Sherlock Holmes in the 22nd Century, surprisingly, the 1999 jingle is heard without the "DIC" voiceover.
  • One variant of the 1999 version exists that uses the regular-length music, but features the “DIC!” voiceover in a slightly different pitch, done by the same child, but more up tempo and quickly. It is unknown which shows used this variant.
  • On a Tubi TV print of S1E6 of G.I. Joe, the Claster Television Incorporated logo theme comes in early shortly after the last note.[4]
  • On a Spanish DVD print of Jayce and the Wheeled Warriors episodes "Escape from the Garden of Evil", "The Vase of Xiang", "Steel Against Shadow", and "Silver Crusaders", the 1990 warp-speed variant has music from the Cookie Jar Entertainment logo due to a reverse plastering error.
  • A Spanish VHS release of Street Sharks had a completely different, xylophone-based tune, heavily reminiscent of the Sesame Street theme. [5]
  • A French VHS release of Sylvanian Families has an audio error, where the child says "DiC" twice, with the other one sounding slightly softer. The 1987 Coca-Cola Telecommunications jingle can also be heard towards the end.[6]
  • On at least POP UK airings of Captain N and the New Super Mario World, the "DiC" voice over is muted, likely due to innuendo.

Availability: Common. Most airings and releases of DIC shows today have the Cookie Jar Entertainment logo plastering it, but some TV airings, online prints, and older DVD and VHS releases of DIC shows keep this logo intact.

  • 1987 Variant: Rare.
    • It first appeared on The Adventures of Teddy Ruxpin episode "Leekee Lake" and appeared on every episode of the series afterwards. It was seen on season 2 of Dennis The Menace on pre-2015 Boomerang, and on other shows from the time. The choir version was seen on syndicated programs that switched from Columbia Pictures Television to Coca-Cola Telecommunications at the last minute, including some syndicated episodes of The Real Ghostbusters (plastering the "Vortex" logo - the syndicated episodes were produced during the Vortex era), and some episodes of Starcom: The U.S. Space Force. This variant is intact on some of the episodes on the recent DVD release of The Real Ghostbusters from Time-Life. The version that continues over the Coca-Cola music can be seen on older VHS prints of these two shows. International prints of The Super Mario Bros. Super Show! normally do not have this logo. They instead use the 1988 Saban International logo, though some episodes use both the DIC and Saban logos.
  • 1990 Variant: Very common. This is the most common logo of the company to find for its wide prevalence during this time, as well as being used to plaster older logos and variants.
    • The regular longer version appears on Captain Planet and the Planeteers (was also retained on Boomerang airings before the 2015 rebrand; the same goes for the Season 1 prints on the Boomerang Streaming Service), Inspector Gadget's Field Trip, DIC's Sailor Moon dub, the Sterling DVD and VHS of Inspector Gadget: The Gadget Files, Extreme Dinosaurs, among others. Was also used as a de-facto home video logo on earlier Buena Vista Home Video distributed tapes.
    • The warp speed variant is easier to spot. This version can be found on shows like Where on Earth is Carmen Sandiego? (When Hub Network aired this series, the logo was retained), the first 2 seasons of Madeline. And this appeared on some DVDs of The Super Mario Bros. Super Show! and The Adventures of Super Mario Bros. 3. This also appeared on ALF: The Animated Series and ALF Tales DVDs, and Mummies Alive!. Last used on some prints of the BKN series Pocket Dragon Adventures.
    • A number of DIC shows on various official WildBrain YouTube channels might retain this logo, or plaster it with Cookie Jar.
      • The DIC Presents variant is retained at the start of Captain N & The New Super Mario World, although the Reteitalia/Telecinco byline variant is plastered by the Cookie Jar logo at the end.
    • The Reteitalia/Telecinco byline variant appears on a few shows like Super Mario World, the first episode of Double Dragon, Wish Kid, Super Dave: Daredevil for Hire, Sonic the Hedgehog and Adventures of Sonic the Hedgehog, but is plastered with the regular 1990-1997 warp speed variant on all the DVD releases of the latter series from Shout! Factory, though it is included as part of the "Visual History of the DiC Logo" special feature on The Littles: The Complete Unedited Series DVD set. The alternate byline is rare and appeared on some episodes of Hammerman and on a majority of episodes of Double Dragon.
    • The version with the xylophone theme is ultra rare and only appears on a Spanish VHS release of Street Sharks as of writing.
  • 1999 Variant: Uncommon. It is rare in the USA and Canada, but it is more common in most international regions like Europe.
    • This variant of the logo first appeared on Sonic Underground.
    • The long version first appeared on Our Friend, Martin and eventually appeared on the VHS tape Archie's Weird Mysteries: Archie and the Riverdale Vampires and the DTV feature Monster Mash.
    • The extended longer variant only appears on Madeline: Lost in Paris, and was retained on the Shout! Factory DVD release.
    • The shortened version appears on most airings of Sherlock Holmes in the 22nd Century, Sabrina: The Animated Series, Archie's Weird Mysteries and last appeared on Season 3 of The New Adventures of Madeline. This version also plastered older DIC logos on shows that aired on PAX TV's "Cloud Nine" block.
    • This variant is a lot rarer due to its short time of use, but is still easy to find on Region 2/4 DVD releases of the mentioned shows.
  • 2003 Variant: Unknown, possibly extinct.
    • Even though this variant has been confirmed to exist, nobody knows what show, movie, or other piece of media it truly appeared on. It might have even been simply a placeholder or a prototype logo for the variant below.
    • Like the first logo, this does not appear on the 1998 and 1999 Disney films Meet the Deedles and Inspector Gadget, respectively, as this logo was only used on television and direct-to-video productions.

Legacy: A favorite for people who grew up with it. The combination of the music, voice, and darkness did scare some minors at the time, more so with the 1987-90 music, and especially the early choir variant.

The Incredible World of DIC

(1995-2001 (Print only), August 28, 2001-December 6, 2008)

Shortened variant without voice-over
Shortened variant
Horseland shortened variant

Logo: We see a background with red, green, yellow and blue (the areas are filled with patterns such as a DiC logo outline, and planets). The red and green wipe away until we are left with a yellow background with a blue oval. A purplish globe pops out of the blue oval, then bounces to the center before zooming to fill the screen and backing up again, at which point the planets in the background disappear and are replaced with stars, and stars pop up from behind the globe. On the upper-half of the globe, some sparkles fly across and write the words:

Incredible World

in yellow script, and on the lower-half, the word:


(in the same-font as the “Kid in Bed” logo, in yellow) zooms out to the logo; also like the previous logo, a kid is often heard saying the company name (the third kid voice-over from the "Kid in Bed" logo).

Trivia: "The Incredible World of DIC" name was originally introduced in 1994 on a print logo. It was in-name-only until 2001 when an on-screen logo was made.


  • On the DIC Kids Network, the logo is shown at the beginning followed by the DIC effects that shows the title card logo and the cartoon character(s) with it such as Sabrina: The Animated Series, Sabrina's Secret Life, Archie's Weird Mysteries, Inspector Gadget's Field Trip, The Littles, and Sherlock Holmes in the 22nd Century, among others.
  • The print version looks a little different than the later on-screen logo. On Inspector Gadget: Advance Mission, it appeared on a black background, while in Gadget Racing, the background was white with the logo outlined. It also appeared on various Madeline PC games.
  • The on-screen version appears still on games as well, like Horseland for the DS.
  • There were shorter versions of this logo.
    • The instant-pop-up version is where the logo starts off with the globe popping up. It was the most commonly used version but was less commonly used in the later years of the logo.
      • A variant of the above exists on Liberty's Kids, where a small copyright notice is seen.
    • The extremely condensed variant starts where the "DIC" caption zooms out to the completed logo.
    • A rare and condensed version exists where the logo starts off with the words finished being written, though it’s hard to describe what part of the longer logo this exactly starts at.
  • A similar logo appears on the DIC Entertainment website from 2005; On a plain orange background, the globe jumps out of a white hole from the ground and bounces to its usual position with transparent stars zooming in from the background. Afterwards, the words and "DIC" caption zoom out and land on the globe, with the "DIC" caption bouncing slightly.

Technique: Typical 2D computer animation.

Music/Sounds: A light dance-pop tune with bells and other cartoonish sounds. Sometimes the theme is extended, with a few extra bells heard at the end. In other cases, it's edited/warp speed. The variants end with a child saying "Deek" (the third kid voice-over from the previous logo). The music for this logo was done by Andy Heyward's daughter, Bianca. The website version had a slightly sped up version of the "instant popup globe" audio.

Music/Sounds Variants:

  • On Inspector Gadget's Biggest Caper Ever, it's silent.
  • On a Brazilian print of one episode of Mummies Alive!, the long version of the logo has the audio from the Cookie Jar logo at the beginning, with the rest of the logo being silent. This could be due to a reverse plaster error.

Availability: Uncommon. As with the variant above, it was commonly used to plaster older DIC logos.

  • First appeared on the Lions Gate Home Entertainment VHS/DVD releases of Sabrina: The Animated Series and Mummies Alive! plastering the previous logo and later made its TV debut on Alienators: Evolution Continues.
  • It was seen on newer DIC-produced shows such as Sabrina's Secret Life, Mary-Kate and Ashley in Action!, Liberty’s Kids, and the 2003 Strawberry Shortcake series, and as noted above, plastered older DIC logos in some cases (such as on the 2003-2008 "DIC Kids Network" syndication package and the 2006-2007 "KOL Secret Slumber Party" block that aired on CBS Saturday mornings), but is becoming rarer as Cookie Jar plasters DIC logos with their own logos on television programming and DVD releases.
  • This TV's airings of Sonic Underground preserved both this logo and the opening variant of said series.
  • This last appeared on Care Bears: Adventures in Care-a-lot (a show which DIC didn't produce) and DinoSquad, both of which had the same end dates and used the regular longer variant, along with the third and final season of Horseland used the short variant. It could also be seen on the first season of Sushi Pack, which switched to the Cookie Jar logo on the second season and ended in February 2009.
  • The original 1995 print version is somewhat rare. It has been used on later post-1995 DIC Toon-Time Video VHS releases distributed by Buena Vista Home Video until 2000, such as Sailor Moon and Mummies Alive! tapes from that period.
  • It also appears on video games of DIC-produced properties.

Legacy: Like the previous logos, it's a favorite to those who grew up with it.

Final Note: Cookie Jar Entertainment took over for the then-current shows DinoSquad (for the series finale) and Sushi Pack (for season 2), which formerly ended with this logo by December 2008.


DIC Entertainment
Cookie Jar Entertainment
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