Channel 7

From Audiovisual Identity Database

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Descriptions by

Captures by

Video captures courtesy of
ReAmBoNg ViTcHeT


Channel 7 HD (officially ช่อง 7 เอชดี in Thailand) is a famous Thai television station formed in November 27, 1967. The station is owned by Bangkok Broadcasting & Television. It was previously owned alongside Royal Thai Army from 1967 until 2018.

1st Logo (1976-1981)

Logo: TBA

Technique: The neon effects and CASCOM International stock footages.

Music/Sounds: A catchy flute and synth tune featuring a choir singing its motto, ending with the three-note square wave glissando.

Availability: Extinct.

2nd Logo (1981-1984)

Logo: On a zooming starfield, a glowing neon projection of a man sitting in a chair moves to the left, rotating as it does so. A blue light is also seen moving in and it's large beams start facing and forcing into the camera, as the screen gets bright. It all disappears and the Channel 7 logo fades in, as more stars appear behind.

Technique: The neon effects, lights and glowing stars.

Music/Sounds: Same as before.

Availability: Extinct.

3rd Logo (1984-1988)

Logo: TBA

Technique: TBA

Music/Sounds: Same as before.

Availability: Extinct.

4th Logo (1988-1997)

Logo: On a space background, the satellite moving slowly and then beaming. After the flash, we see a curved wind tunnel of some sort. A glossy looking Channel 7 logo then moves into us, following the pattern of the tunnel and leaving a trail.

Technique: Decent and simple CGI graphics that actually started to become dated for its period.

Music/Sounds: Same as before.

Availability: Extinct.

5th Logo (1997-2005)


  • Version 1: On an orange room with a sculpture behind, the planet Earth spinning in blue and some lens flares, we see the Channel 7 logo moving.
  • Version 2: On a sunny sky, the sunlight aims a zooming Channel 7 logo from the right.

Technique: Very simple CGI animation, again, it all feels dated and there's not a lot going on.

Music/Sounds: Same as before.

Availability: Extinct.

6th Logo (2005?-)

Logo: On a moving orange-black stripe background, we just see a flipping logo of Channel 7. It's a prime colour with a mixture of secondary colours, looking like a three-prime-coloring spotlights. On the center is a black "7" on a white center background.

Trivia: This suspiciously looks like one of the idents in the time this logo was made and/or used.

Variants: On some dramas, the Thai text, "สถานีโทรทัศน์สีกองทัพบกช่อง 7" appears on top of the logo, usually of a orange color with a shadow effect.

Technique: The flipping CGI logo.

Music/Sounds: Usually an opening theme. Sometimes though, it plays another company's music (usually a co-op company, like Dara Video). Very rarely, it will play its former signature tune (as described in the 1st logo).

Availability: Quite uncommon, but not rare. Should be found online like JaoYing Tang On.

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