View source for ATV-10

{{For|the British station of the same name|Associated Television}}
{{PageCredits|description=Hb1290|capture=eddieblake|video=AussieTVKid}}

==Background==
ATV was launched in 1964. The station was originally licensed to '''A'''ustarama '''T'''ele'''v'''ision, owned by Reginald Ansett, a transport magnate who owned Ansett Airlines (now defunct). The station formed part of the 0-10 Network, along with [[TEN-10 |TEN-10]] and [[SAS-7 |SAS-10]]. After obtaining majority ownership of TEN-10 in 1979, Rupert Murdoch obtained a significant stake in Ansett, Austarama's parent company. In 1980, ATV moved frequencies to channel 10, bringing the channel into line with TEN-10 and SAS-10 and making the beginning of the modern Network Ten.

==ATV-0==
===1st ID (1960s)===
[[File:Screen_Shot_2019-09-02_at_11.38.32_pm.png|300px|center]]
{{YouTube|id=0gvTw-zgcDM}}
'''Logo:''' After a zoom towards a TV lens, a-la [[Revue Studios]], the letters, A, T and V in a thick font zoom forwards. We then cut to "ATV" sliding down into frame on a grey background, while Channel slides in from the right on a white strip and a large "0" and the word "Melbourne" pop into place.

'''Technique:''' Simple 1960s zoom effects and animation.

'''Music/Sounds:''' Three chimes (notes G, A, and C) and announcer saying "ATV Channel 0 (pronouncing the 0 as "oh")"

'''Availability:''' Extinct. Made its debut at the end of ATV's launch broadcast. Recordings of the event have resurfaced in recent years on YouTube, along with this ident.

===2nd ID (1977)===
{{YouTube|id=-HOeH_GKfpQ}}

'''Logo:''' TBA.

'''Technique:''' Scanimate effects.

'''Music/Sounds:''' A disco tune. Towards the end, voices can be heard singing "Darlin', I like it".

'''Availability:''' Extinct. Check your tapes.

==ATV-10==
TBA.

{{Australian TV Stations}}
[[Category:Station IDs]]
[[Category:Australia]]
[[Category:Australian station IDs]]
[[Category:Network 10]]
[[Category:Paramount Global]]